HeatherBot - GPT
HeatherBot is built for instructional designers who are creating learning experiences in the real estate space, especially those new to transaction coordination. It’s ideal for designers who want to better understand the day-to-day tasks, tools, and challenges of the role so they can build more effective and relevant training.
Building Clientele for your Tutoring Business
Project Title: Building Clientele for Your Tutoring Business
Tool(s) Used: Adobe Captivate, Canva, Google Forms, Zoom (for implementation support)
A – Analysis
Conducted a needs assessment to identify common challenges faced by tutors transitioning into business owners. Data was gathered through interviews, surveys, and personal experience as a tutoring business owner. Key pain points included lack of marketing knowledge, limited understanding of client acquisition strategies, and uncertainty around brand positioning.
D – Design
Mapped out a learner-centered curriculum that emphasized actionable strategies, such as identifying target markets, creating value-based messaging, and building referral pipelines. Created a course outline, learning objectives, and formative assessments to ensure skill-building aligned with business growth goals. Included interactive elements like real-world scenarios and self-reflection prompts.
D – Development
Developed a self-paced eLearning course using Rise 360, incorporating video walkthroughs, downloadable templates (e.g., Ideal Client Profile worksheet, Social Media Checklist), and interactive content. Visual assets were created in Canva to enhance learner engagement and maintain brand consistency.
I – Implementation
Deployed the course to a pilot group of aspiring tutoring entrepreneurs via private link, and provided optional live Q&A sessions via Zoom to support implementation. Learners accessed the course independently and were encouraged to apply lessons directly to their current or upcoming businesses.
E – Evaluation
Collected feedback through post-course surveys and reflection activities. Evaluated learner success through self-reported business outcomes (e.g., number of inquiries, clients booked). Iterative improvements were made to clarify language in certain sections and add examples based on learner suggestions.
This interactive canvassing course was created for Apex Roofing to support the onboarding and upskilling of field canvassers. Built using Vyond, the course features animated scenarios, voiceover narration, and real-world scripts to model effective door-to-door engagement. It covers key skills such as introducing the company, handling objections, managing territories, and logging leads. The course is designed to be clear, engaging, and immediately applicable in the field, helping new team members ramp up quickly and represent the Apex brand with confidence. Check out the visuals used between modules.
Apex Roofing
Instructional Design Theory Learning Modules
Project Title: Foundations of Instructional Design: Theory and Process
Tool(s) Used: Articulate Rise 360, Canva
A – Analysis
The course was created in response to the needs of new instructional designers seeking clarity on foundational design models. Through informal feedback and peer discussions, it became clear that many early-career designers struggled to distinguish between frameworks like ADDIE and SAM and often lacked a basic understanding of learning theories. The course was developed to bridge that gap and provide a strong foundation before diving into more advanced design tools or projects.
D – Design
Learning objectives were crafted to help learners differentiate between instructional design models, understand their applications, and explore how theories like cognitivism, behaviorism, and connectivism influence design decisions. The course was structured into clear, digestible sections with embedded knowledge checks to reinforce learning. Visual diagrams, real-world examples, and comparison charts were included to support different learning styles.
D – Development
The course was built using Rise 360 for a clean, responsive, and accessible self-paced experience. Visual elements were designed in Canva to align with a professional and modern look. Interactive features included flip cards, process charts, accordion-style summaries, and embedded reflection prompts. Each section ended with a quick knowledge check to confirm understanding and encourage recall.
I – Implementation
The module was deployed as a self-paced course and shared with a pilot group of peers and aspiring instructional designers. The format allowed learners to move at their own pace while revisiting key concepts as needed. Implementation included optional discussion questions to encourage application in real-world design scenarios.
E – Evaluation
Learner understanding was evaluated through built-in knowledge checks. Post-course feedback was collected via informal reflection prompts and peer reviews. Feedback indicated that the course helped clarify key differences between ADDIE and SAM and gave learners a solid grasp of when and how to apply design theories. Future iterations will expand on theory-to-practice application and include downloadable job aids for continued use.